The much-anticipated Season 10 of Big Brother Naija (BBNaija) is set to premiere this July, and the stakes have never been higher. Organisers of the hit reality television show have announced a staggering ₦150 million grand prize for the winner — the largest in the show’s history.
The official announcement was made during a press briefing on Wednesday, where the showrunners revealed that this season will kick off with a two-day launch event, ushering in a fresh wave of entertainment, drama, and competition that has come to define the BBNaija brand since its debut in 2006.
Returning to host the new season is Ebuka Obi-Uchendu, a household name and long-time face of the show. While addressing journalists at the briefing, Ebuka reflected on the show’s remarkable journey over the years.
“We’ve had 197 housemates across nine seasons, over 709 days of airtime, and a total of ₦637 million awarded in prizes,” he said.
Read Also: BREAKING: Kellyrae winn BBNaija season 9
Season 9, titled “No Loose Guard,” introduced an unexpected twist to the format, as housemates auditioned in pairs and initially entered the house as duos. As the season progressed, they were eventually unpaired and competed as individuals. This twist added a new layer of strategy and emotional complexity to the show, keeping audiences glued to their screens.
The ninth season was eventually won by Kellyrae, who not only clinched the ₦100 million cash prize but also etched her name in BBNaija history as the first married housemate to win the show.
This year’s edition is already generating buzz for its record-breaking prize money and promises to feature even more electrifying content, unique tasks, and unpredictable twists. While details on the housemates remain under wraps, fans can expect a diverse mix of personalities and storylines that reflect the show’s evolving identity and massive cultural impact.
Big Brother Naija has grown beyond just a reality show; it’s now a cultural phenomenon that shapes conversations across Nigeria and the African continent, launching careers and giving millions of viewers a shared entertainment experience.
As anticipation builds, all eyes are on BBNaija Season 10 — a milestone edition that promises to be bigger, bolder, and more rewarding than ever.
Stay tuned to News Access NG for exclusive updates, profiles of housemates, and behind-the-scenes coverage throughout the season.
