Canon Central & North Africa (CCNA), a leading provider of imaging and printing solutions, celebrated a decade of excellence at its Annual Dealer Conference held at the Conrad Hotel, Dubai. Themed “ICE: Innovation, Customer, and Experience,” this year’s edition gathered 100 partners from across Africa to mark the company’s 10-year milestone and explore its future vision for innovation and customer experience.
The conference served as a platform to strengthen partnerships and share Canon’s strategic growth roadmap, in line with its commitment to getting closer to customers and enhancing service delivery. Attendees were given an immersive experience through solution-driven zones showcasing Canon’s technologies in real-world applications across multiple industries.
Solution-Focused Experiences for Evolving Markets
This year’s event moved beyond traditional product showcases by introducing strategically curated B2C and B2B zones designed around solutions and vertical experiences.
In the Business-to-Consumer (B2C) zones, participants explored how Canon’s legacy in cameras, printers, and imaging technologies continues to shape creative industries, educational institutions, and hybrid workspaces. The demonstrations highlighted Canon’s integration of imaging solutions into content creation, professional production, education programs, and after-sales service through authorized support centres. A preview of upcoming product campaigns also underscored Canon’s continued innovation.
“Celebrating 10 years of Canon Central & North Africa made this year’s conference truly special,” said Rashad Ghani, B2C Business Unit Director. “By shifting from product displays to solution-led experiences, we’re empowering partners to meet evolving customer needs and drive business growth. I also congratulate our award-winning partners for their outstanding contributions to Canon’s success.”
In the Business-to-Business (B2B) zones, Canon presented a unified journey illustrating its evolution from legacy professional solutions to the next generation of intelligent, platform-driven offerings, including the new imageFORCE series, varioPRINT, LabelStream, and corrugated solutions.
“This conference was a strategic platform to highlight Canon’s unified B2B journey, where legacy meets innovation and future ambitions,” said Amine Djouahra, B2B Business Unit Director. “Our focus goes beyond products; it’s about enabling businesses with intelligent, scalable solutions that drive efficiency and growth. Through this strategy, we continue to strengthen partnerships and position Canon as a trusted technology ally across Africa.”
A Decade of Partnership and Progress
The conference concluded with a gala dinner and awards ceremony honouring top-performing partners for their exceptional contributions. The evening celebrated a decade of collaboration, innovation, and shared success, reinforcing Canon’s leadership in Africa’s imaging sector.
By hosting this milestone event, Canon reaffirmed its position as a trusted technology partner dedicated to innovation, customer-centricity, and long-term growth across Africa’s evolving markets.
