AliExpress, the global online retail marketplace, has kicked off its highly anticipated 11.11 and Black Friday Sale, offering massive discounts and new tools to support consumers and small businesses across Africa.
The annual sales event, running from November 11 to December 3, combines unbeatable deals—up to 80% off a wide range of products—with enhanced digital solutions that make cross-border shopping faster, cheaper, and more accessible.
Speaking about the initiative, Bonnie Zhao, General Manager at AliExpress Africa, said the campaign reflects the platform’s commitment to empowering both African consumers and entrepreneurs.
“Africa is home to one of the most exciting e-commerce growth stories, driven by rising consumer demand and entrepreneurial energy. This year’s 11.11 and Black Friday Sale caters to everyone—families shopping for affordable products and small businesses sourcing globally to serve their local communities,” Zhao said.
Big Discounts, Faster Shipping, and Easier Payments
AliExpress is offering deep discounts across popular categories including electronics, smartphones, home décor, fashion, and beauty.
Consumers can enjoy bundle deals, cashback rewards, and bulk purchase discounts through the platform’s Bundle Deals and Bulk Saver Hub.
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To make shopping more seamless, the company has integrated trusted local e-payment systems in nine African countries—Nigeria, Kenya, South Africa, Ghana, Algeria, Egypt, Ethiopia, Morocco, and Tanzania—allowing shoppers to pay in their local currencies without facing exchange rate challenges.
Delivery times have also improved significantly. Shoppers in key countries like Nigeria, Kenya, South Africa, Ghana, and Algeria can now receive select orders within 10 days, while the AliExpress Choice service guarantees door-to-door delivery within 20 days. First-time users can also enjoy free shipping and exclusive welcome discounts on participating products.
Empowering Africa’s Entrepreneurs
AliExpress is also focusing on the continent’s 50 million small and medium-sized enterprises (SMEs) through the AliExpress Business platform, which removes traditional minimum order quantity (MOQ) restrictions.
This allows African entrepreneurs to buy smaller quantities of trending products—such as electronics, fashion accessories, and car parts—without large upfront costs.
The platform also provides AI-powered tools that analyze market trends and product forecasts, enabling business owners to make smarter inventory and pricing decisions.
To help SMEs tap into Africa’s growing social commerce scene, AliExpress introduced a One-Shop interface, allowing vendors to share curated product catalogs directly on WhatsApp, Instagram, and Facebook, expanding their reach and sales opportunities.
“Entrepreneurs on this continent are not just buying—they are building strong businesses, communities, and futures,” Zhao added. “AliExpress is helping them overcome challenges like logistics and payments while opening access to global trade.”
Driving Africa’s Digital Growth
AliExpress continues to strengthen its presence in Africa through partnerships in logistics, payments, and policy frameworks, reflecting a long-term vision to support digital trade across the continent.
The platform’s localized services are designed to make global e-commerce more inclusive, connecting millions of African shoppers and small businesses to international markets.
The 11.11 and Black Friday Sale runs from November 11 to December 3 via the AliExpress app and website.
SMEs can also explore AliExpress Business features, including AI insights, bulk pricing, and reseller tools, at https://InBusiness.AliExpress.com
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