For Senegalese footballer Adama Fall, the game is just the beginning. Currently pursuing a master’s degree in Cybersecurity at Arizona State University (ASU), Adama is combining his international academic journey with entrepreneurial development through the ASU Student-Athlete Venture Studio, in partnership with GoDaddy Empower.
With support from GoDaddy Airo®, Adama is learning how AI-driven tools can help student-athletes build a strong online presence that reflects both their sports careers and aspirations beyond the pitch. The initiative goes beyond name, image and likeness (NIL) opportunities, equipping young athletes with the skills to shape their personal brands and long-term professional futures.
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Adama says the goal is not just personal growth, but also empowering other athletes to tell their stories and create lasting impact through technology and digital engagement.
The GoDaddy Empower program partners with schools, community organisations and institutions to equip aspiring entrepreneurs of all backgrounds with free digital tools, training and mentorship for online business growth. Adama’s story is featured as part of the GoDaddy Empower Spotlight Series, which highlights individuals benefiting from the initiative.
More information is available at StudentAthlete.GoDaddy/Africa, and Adama’s story can be viewed via the programme’s featured video.
