The milestone 10th season of Big Brother Naija kicked off in spectacular fashion on Saturday night, with host Ebuka Obi-Uchendu introducing the first batch of housemates and unveiling a major twist that has already shaken up the game.

With the theme “10/10,” this season promises top-tier drama, fierce competition, and high-stakes entertainment. But the biggest surprise? The ₦150 million grand prize won’t go to just one winner in a single lump sum.

For the first time in BBNaija history, housemates must earn the prize money weekly by participating in various tasks and challenges issued by Big Brother. This new “work-and-reward” format means that consistent effort, strategy, and teamwork—or rivalry—will be key to securing the bag.

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The twist adds a fresh level of unpredictability to the show, ensuring that viewers stay glued to their screens for the entire 10-week run, which is scheduled to end on October 5.

So far, only half of the housemates have entered the house, with the second group set to join during part two of the premiere on Sunday. As always, fans can expect flirtations, feuds, friendships, and plenty of surprises as the season unfolds.

With ₦150 million up for grabs and a brand-new format in play, Big Brother Naija Season 10 is already living up to its name — 10/10 drama, 10/10 twists, and 10/10 entertainment.

Stay tuned to News Access NG for daily updates, housemate profiles, eviction news, and exclusive BBNaija coverage.