Nigeria’s 9mobile has rebranded itself as T2, aiming to become a digital-first telecom operator focused on innovation and customer experience.
The launch, which was held in Lagos, was attended by the Minister of Communications and Digital Economy, Dr Bosun Tijani, alongside other industry stakeholders.
The Chief Executive Officer Obafemi Banigbe described the rebranding as a strategic overhaul rather than just a new name.
He said the brand’s transition to T2 goes far beyond a name change; it represents a transformation in how a telecom brand shows up in people’s lives.
“T2 blends the power of connectivity with the vibrancy of lifestyle, creativity, and youth expression, anchoring itself firmly in the culture of now.
“T2’s brand architecture is rooted in four key elements: Fast Connectivity, Smart Lifestyle, Creative Energy, and Trust. Whether powering content creators, remote workers, gamers, artists, entrepreneurs, or everyday hustlers, T2, he said, is determined to be the digital heartbeat of a generation on the rise.
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“As Nigeria’s young population continues to lead the continent in innovation, art, fashion, and tech, T2 is setting the stage for a brand renaissance that will mirror their pace, celebrate their identity, and amplify their future.
“This isn’t just a brand relaunch. It’s a movement and Nigeria is invited to live it,” Banigbe said.
Reinforcing the broader importance of this evolution, Dr. Bosun Tijani, Minister for Digital Economy, counselled the company thus: “Let this rebrand be more than a change of colours or new logo; let it be a renewed commitment to innovation, to service excellence and to the millions of Nigerians whose lives and businesses depend on your network every single day.
“Our government will continue to work with ecosystem players like T2 who are bold enough to invest, agile enough to adapt and visionary enough to see that the future belongs to those who embrace change before it’s forced upon them.”
Adding a state-level perspective, Barr. Bimbola Salu-Hundeyin, Secretary to the Lagos State Government, speaking on behalf of Governor Babajide Sanwo-Olu, described T2’s arrival as timely. “Its mission and cultural positioning align strongly with our digital economy agenda in Lagos—one that fosters creativity, digital entrepreneurship, and youth empowerment. We are excited to see brands like T2 champion this vision with purpose and energy.”
The rebrand follows the 2023 acquisition of 9mobile by Lighthouse Telecoms, under the leadership of business leader and investor, Mr. Thomas Etuh, and a strategic turnaround that has reenergized the company through visionary leadership, bold partnerships, and a deep understanding of today’s digital-first consumers.
These bold moves were followed by the execution of a strategic infrastructure-sharing agreement with MTN Nigeria. This agreement, the first of its kind at scale in the country, has already led to the company significantly expanding its network coverage, capacity, and resilience nationwide.
