MultiChoice Zambia is celebrating three decades of shaping the nation’s media and entertainment landscape, marking 30 years since the company introduced satellite television broadcasting to the country in 1995.
Over the past three decades, MultiChoice has played a pivotal role in transforming Zambia’s film and television industry, from pioneering satellite broadcasting to driving digital innovation and local content production.
Leading Technological Evolution
When MultiChoice launched in Lusaka in 1995, it revolutionised the viewing experience for Zambian audiences. Since then, the company has expanded beyond satellite television with the introduction of GOtv for affordable access, DStv/GOtv Stream, Showmax, and mobile apps offering flexible, on-the-go entertainment.
These innovations, according to the company, have not only reshaped how Zambians consume media but have also connected local audiences to global news, sports, education, and culture, creating opportunities for knowledge exchange and participation in the digital economy.
Driving Social and Cultural Impact
Beyond technology, MultiChoice says its presence has contributed significantly to Zambia’s social development by promoting cultural exchange and showcasing local talent. Through platforms like Zambezi Magic, Zambian audiences have embraced hit local productions such as Mpali, Zuba, Makofi, Mungoma, Ubuntu, Ten Tamanga Street, and Date My Family Zambia.
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This emphasis on homegrown content has strengthened national identity and amplified Zambian stories across the continent.
Building the Creative Industry
A major driver of this growth has been the MultiChoice Talent Factory (MTF), which operates one of its three pan-African academies in Lusaka. The MTF Academy offers film and television graduates hands-on training, masterclasses, and mentorship opportunities that prepare them for careers in the creative industry.
Today, the local creative economy employs thousands in production, advertising, events, hospitality, and technology. A highlight of this development came earlier this year when MTF alumnus Cosmas Nga’ndwe won an Africa Magic Viewers’ Choice Award (AMVCA) for Best Indigenous Language Film.
Commitment to People and Partnerships
MultiChoice also credits its success to a strong culture of employee growth and stakeholder collaboration. The company invests in continuous staff training, leadership development, and wellness programmes, helping employees progress from entry-level roles to senior management positions.
Partnerships with ZNBC and other free-to-air broadcasters have further extended the reach of Zambian content, ensuring that local culture continues to thrive on screen.
Looking Ahead
As MultiChoice Zambia marks this milestone, the company reaffirmed its commitment to continue investing in the country’s creative ecosystem, supporting youth, and driving innovation in digital entertainment.
“We see ourselves as a trusted development partner — creating jobs, driving technology innovation, and empowering young people to tell stories that shape Zambian culture for years to come,” the company stated.
With 30 years of progress behind it, MultiChoice Zambia says it remains dedicated to its mission: to go beyond television entertainment by helping define Zambia’s national identity and supporting the next generation of creators.