Canon, a global leader in imaging and optical technology, has celebrated the creativity of Nigerian filmmaker Nora Awolowo with an exclusive screening of her latest short film, Racket Queen, in Lagos.

The event, held recently, featured two special screenings — a media session in the morning and an industry-focused showcase in the evening. Both gatherings highlighted Awolowo’s artistic ingenuity and the power of Canon’s cutting-edge technology in modern filmmaking.

Racket Queen was shot entirely using the Canon EOS C400 cinema camera, a high-end tool designed for professional filmmakers. The film’s stunning visuals and emotional depth underscored Canon’s ongoing support for Africa’s growing creative community, providing them with innovative tools to tell authentic stories.

During the media screening, journalists from diverse sectors — including arts, culture, entertainment, business, and technology — were treated to an exclusive first look at the film and gained deeper insights into Nora’s creative process.

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Later in the day, Canon hosted an engaging industry session for filmmakers, industry peers, and members of Canon’s creative network. The event doubled as a vibrant networking platform that celebrated collaboration, innovation, and storytelling excellence.

The occasion also featured the soft launch of Canon’s EOS C50, a compact yet powerful entry-level cinema camera aimed at empowering emerging filmmakers. The C50 joins Canon’s professional cinema lineup, making high-quality production tools more accessible to new creators and storytellers.

Speaking at the event, Rashad Ghani, B2C Business Unit Director for Canon Central and North Africa, said:

“At Canon, we believe in the power of storytelling and the importance of equipping creators with the right tools to express their vision. Our collaboration with Nora on Racket Queen demonstrates how technology and artistry can come together to elevate filmmaking in Africa. We’re proud to continue empowering creators and building a thriving creative community across the region.”

Canon’s partnership with Awolowo reflects its Innovation, Customer, and Employee Experience (ICE) strategy — a commitment to fostering innovation, enhancing customer empowerment, and building lasting partnerships. By continuously providing filmmakers with top-tier imaging technology, Canon reinforces its reputation as the go-to brand for professional videography in Nigeria and across Africa.